The average consumer in San Diego has many alternatives when it comes to food shopping — therefor it is essential that efforts be made to stand out from the competition and meet the demands of a specific niche.
But if the company was to try to branch out of California into other states, the possible locations would be the areas where additional market research may be needed. Both controllable and uncontrollable factors make up the marketing mix.
Focus must continue to be on the satisfaction of the customer, but other function of the business must not go by the way side, such as the monitoring of processes and procedures. As these products continue to gain popularity the sales potential will continue increasing, being in stride with this trend is important to establishing a loyal customer base.
Through this process they would be able to determine a food menu to entice customers. This will become increasing important as the business grows and the clientele grows to an unmanageable amount. From a service perspective, Kudler is benchmarking Nordstrom department stores. Each individual working in the Kudler catering department must be trained on working with clients and follow-up needs to be required after service is provided to gain feedback.
To be competitive in the market Kudler must be aware of the competition and the items and prices of their products and services. With this in mind, Kudler has initiated some key strategic strategies to promote their services and build relationships with their customer base.
The reaction from customers at the foods presented in these classes will help KFF decide what kind of foods to serve. Kerin, Hartley, Berkowitz, Rudelius, As profits increase focus on technology will be an additional benefit to increase efficiencies, cut costs, and labor.
The company has aspirations to expand its scope of operations and boost the loyalty of its customer base. However, the value of the marketing surveys collected did provide Kudler with good information regarding how customers view their products and pricing and the general customer service experience.
But the difference is that the products sold at Kudler Fine Foods are of the highest in gourmet quality. This type of data collection is using a questionnaire with fixed alternative questions that give respondents a chance to rate areas on a semantic differential scale, or a scale that use short descriptive adjectives, Marketing research paper kudler fine foods of numbers for rating Kerin et al,ch 8.
Youthful generations of consumers do use printed newspapers to obtain information in their daily lives — rather they should opt to use social media, mobile technology, and other web-based technologies. The value of these two surveys is potentially high, as they give KFF a direct view of how customers feel about its products and services.
This will make each client feel as if their opinion matters and give Kudler a chance to correct problems. In addition, the firm is developing employee training programs and integrating new software systems to facilitate the effort.
It is recommended that the company develop robust techniques for monitoring the activities of its closest competitors. Finding out the needs of potential customers and adding this key message to advertising will draw business.
Marketing research can be defined as the process of collecting custom data and competitive intelligence that will enable managers to make value-adding decisions. KFF will need to focus on these four factors for their marketing strategy. For specific forms of promotion Kudler should use newspapers, in-store fliers, direct mailers to current loyal customers, and advertising over the intercom at each store location.
In this industry many times potential business comes from referrals or attendees from past events, meaning Kudler will need to focus on each event as it may be their last one. The Radian6 tool will help the company obtain competitive intelligence in the local region and greatly enhance engagement with its loyal customer base.
First I will give a background and history of Kudler Fine foods. Marketing research can be defined as the collection and analysis of information to assist in the decision making process. Kudler needs to define the marketing problem and the opportunity for increased customer satisfaction.
For the least expensive start-up Kudler should use their current store locations as the place to set-up their start-up business. The need for a well thought-out marketing plan is more important now then ever before. Product is the service or good desired by a target group of consumers, price is the cost of the product to a customer, place is how the product is transferred to the customer, promotion is how the customer and the seller communicate about the product.
As people become aware of food alternatives such as organic options they begin making changes to their current diet affecting their purchasing habits.
This may mean asking the same question, but in a differing manner to find out the exact requirements of each party involved.
Positioning the service as convenience for those larger events requiring more than one cook or when timing is short. Behaviors, whims and preference of consumers in each state are not the same as another. This could be a responsibility consumers of Kudler may not easily want to give-up, as their interests are in cooking and creating their own gourmet meals.
Kudler has missed a few steps in the process and this could be due to their immediate success. The questionnaires would have been of much more value had they asked specific questions about what the customers want, would they utilize a catering service, and to garner suggestions on what improvements the customers would like to see in the stores.Kudler Fine Foods Marketing Research Paper Week Three Marketing January KUDLER FINE FOODS Kathy Kudler, founder of Kudler Fine Foods, on a trip shopping for ingredients for a gourmet meal, saw the opportunity for an upscale epicurean food shop in La Jolla, Ca.
Marketing Research Paper “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (,).
This paper will justify the importance of marketing. 1 Marketing Research Paper Connie F. Dents MKT/ April 16, Sean Duclaux 2 Marketing Research Paper Kudler Fine Foods is an upscale food store that specializes in specialty food, domestic, and imported wines.
Kudler Fine Foods are located in the Metropolitan area of San Diego California. Read this Business Research Paper and over 88, other research documents. Kudler Fine Foods Marketing Research.
The American Marketing Association defines marketing as “an organizational function and a set of processes for creating, communicating and delivering.
Marketing Research Kudler Fine Foods is a specialty store founded in San Diego. Though nested in the neopolitan area they have additional store locations in Del Mar, La Jolla and Encinitas.
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